Adare has secured a significant 3 year contract with HomeServe, the UK's leading provider of home emergency services and insurance products. The contract is for the provision of a digital cross-media solution for HomeServe's business critical Marketing Communications.
Adare's Chief Executive Officer, Robert Whiteside said, "The deal is perfectly aligned with the company's business strategy, combining technology with high quality digital and traditional print solutions to deliver effective acquisition campaigns for HomeServe that can be delivered across multiple channels."
Karen Thorne, Director of Marketing Operations, HomeServe Membership, said, "We are pleased to be working with Adare. The partnership enables HomeServe to deliver more complex direct mail campaigns in an efficient and effective way, further enhancing our marketing strategy."
Whiteside continued, "Adare has developed solutions that combine operational and marketing applications to create highly personalised communications which enable clients to speak in a timely and relevant manner to their target audiences. Combining this functionality with remote document interface technologies will provide the efficiency and value that will be required to achieve the objectives outlined by HomeServe."
Adare has made significant recent investment in its digital output capabilities, with a further £2.5 million being invested in high-speed digital colour output equipment and the associated software, technology and enclosing capacity.