Analytical and consultative approach to Direct Marketing
Steve Williams- Business Development Director
The marketplace continues to be extremely competitive with the ever-growing range of consumer choice through high street and on-line providers. With this in mind our clients require us to deliver expedient, relevant and most critically cost-effective communications to their target audiences if they are to maximise revenues.
In response to this, Adare continues to provide a more analytical and consultative approach to the way in which we manage our clients direct marketing and transactional programmes, with our underlying aim to enhance campaign ROI.
Further more we are seeing a cross-pollination of budgetary revenues, with the migration of traditionally disparate DM and TM activities being combined to create one single communication. Commonly recognised as 'Transpromotional' messaging this is helping to reduce campaign timelines, rationalisation of production and postage costs whilst increasing relevancy of information to the end customer.
Suppliers within the direct-mail industry must maximise the cost-effectiveness of customer activity if acquisition and retention mailings are to continue to be a viable route to market. Through a more intelligent approach to the data, creative and fulfilment processes clients will be assured 'value for money' solutions for years to come.
