Adare announces sale of Darley Ltd
Adare confirms the sale of Darley, a leading provider of wet glue labels to the drinks industry and packaging and patient information leaflets for the pharmaceutical and health care sectors, in a £3.5m deal.
Following the realignment of Adare under a single brand and the launch of our new proposition in January this year, this disposal is aligned with Adare's clearly defined strategy of focusing on core activities in the Marketing and Customer Communications space.
Darley has been an important member of the Adare Group for many of years. It is an excellent business and a leader in its market place with an exceptional management team and excellent prospects for the future, however it is not aligned with our strategy which we have clearly stated is to become the UK's leading Marketing and Customer Communications provider where the design and delivery of innovative data-driven, multi-media solutions is our core activity.
The sale of Darley, along with Prontaprint, Kall Kwik and CJ Fallon earlier this year, reflects how serious we are about our clearly stated strategy of continued and rapid evolution into a fully integrated Marketing and Customer Communications solutions provider. The disposal of these non-core businesses reinforces our commitment to delivering a new single face to market under a single united (Adare) brand and aligning the services and solutions we provide to support this proposition.
All our clients, irrespective of the sector they operate in, have an increasing need to communicate with customers more effectively. Our strategy is to combine our portfolio of services from data and creative design, to traditional paper-based output and also, very importantly, digital and on-line delivery channels to help change the way our clients' communicate and to deliver more flexible and inspiring communications that today's competitive market demands where retention, growth and winning new customers to increase market share is top of everyone's agenda.
Adare is now positioned for growth having invested strongly in our digital and on-line e-delivery capability; doubled our creative potential through the recent acquisition of creative agency Example and the recently announced plans to create our data-driven multi-media communications output centre which is a "multi-million pound investment". In addition we have significantly expanded our business development resources through the creation of an Executive level Business Development structure.
The next stage of our strategic plan is to consider accelerating our growth and strategic development through acquisition of businesses aligned with our proposition. This considered acquisition strategy proves that we are committed to achieving our strategic goal of becoming the leader in Marketing and Customer Communications, which I hasten to add is fully supported by our backers, HBOS"
We're not interested in traditional print companies but are looking at organisations that will compliment our new 'communications' strategy. We have a number of exciting opportunities in the pipeline and our evolution continues at pace - an exciting year ahead.
