Adare toasts Heineken contract win
The world’s leading international brewers Heineken UK Ltd has signed a two year print management deal with Adare to provide a wide variety of high-value marketing and Point of Sale (PoS) materials.
Renowned for being the most valuable international beer brand, Heineken selected marketing and customer communications provider Adare, to manage the production of all their marketing print requirements, including posters, banners and Point of Sale display units. Heineken’s decision was based on Adare’s strong industry knowledge, proactive account management style and proven experience of working with other major global brands.
Adare will also be tasked with pro-actively bringing new marketing and PoS concepts and innovations to the table and is set to provide additional service benefits including the use of its creative studio to support work overflow from Heineken’s own in-house design team.
Heineken’s priorities in making the appointment were to generate cost savings through focused and professional print management, coupled with freeing up the time of its in-house team to concentrate on their core activities of marketing, promotions and design.
Adare’s Chief Executive Officer, Robert Whiteside says “We’re thrilled to be working with such an internationally renowned brand. We have a proven track record of delivering print management for a variety of marketing requirements. Our objective therefore, is to apply this expertise to the Heineken contract to guarantee the consistency in quality, speed of print turnaround and brand management that Heineken is looking for.”
Heineken’s HQ is just a stone’s throw away from Adare’s Wimbledon office and Whiteside adds “This close proximity will enable our dedicated account management team to offer maximum support and build a strong and effective working relationship with Heineken.”
Chris Duffy, Head of Customer Marketing for Heineken added: “Adare was a natural fit given the company’s solid credentials in working with a diverse portfolio of blue chip clients and print management expertise.
“It was also important to find a personality match between ourselves and our chosen partner – something which was apparent from our very first dealings with the team and which will be vital in delivering our key marketing campaigns throughout 2007.”
