Inspired marketing appointment drives Adare brand
Adare is delighted to announce the appointment of Katherine Massey as Head of Marketing with the exciting challenge of evolving and promoting the Adare brand and continuing the development of the strategy for Inspired Communications.
Katherine is responsible for maximising the company’s profile with the ultimate aim of increasing profitable sales growth. She will also be driving the strategic evolution of Adare as a complete Marketing and Customer Communications provider.
Katherine brings a wealth of experience gained at J Walter Thompson in Milan, and as Head of Marketing at Williams Lea, where her achievements included successfully managing the company’s rebrand and corporate identity, leading all internal and external communications, developing innovative direct marketing strategies and relaunching the corporate website. Following six years at Williams Lea, she established and managed her own marketing consultancy.
Alistair Cane, Executive Director for Strategic Solutions, comments: “Katherine’s marketing expertise and knowledge will be a major asset to Adare as we look to support our continued growth following the introduction of our new brand positioning earlier this year.
“Her appointment is testament to the development of Adare as an international, data driven, multimedia Marketing and Customer Communications provider. Katherine will play a crucial role in developing inspired communications to target existing clients as well as winning new high value contracts.”
Katherine adds: “I’m extremely pleased to be joining Adare at such an exciting time in the company’s development. Adare’s compelling proposition will enable the world’s largest organisations and leading brands to change the way they communicate with their target audience – delivering the right message, to the right audience at the right time, and through a unique technology capability, via the right media channel. This is the cornerstone of Adare's strategy: helping our clients to communicate with their customers by developing highly innovative solutions that are media neutral.
“We are at a time when a lot of our clients are looking at ways not only to win more customers but also to expand the lifetime value of their existing customers. If you consider what underpins a communication strategy, namely data, creative content, intelligent messaging and multi-media delivery it is easy to see why our proposition is generating such a level of interest in the market – and is enabling us to truly evolve how our clients communicate with their customers. I’m looking forward to driving this message forward, emphasising Adare’s capability to provide a complete marketing and customer communications strategy across a range of industry sectors.”
Alistair concludes: “Adare is at the forefront of a changing market - clients now want more than just traditional print management or document management – they are looking to work with a partner to help them build a strategy to change the way they communicate with their customers to add real enterprise value. Katherine’s timely appointment demonstrates our commitment to continuing to raise the profile of the business and communicating the breadth of offering in this area. We welcome her on board and wish her every success in reinforcing Adare’s position as industry leaders.”
