Adare launches 'New Face' to market
Building on its successful £119.5m MBO in 2006, Adare is launching a distinctive new brand identity, signifying a unification of the company to create one single face to market.
The new positioning signals a radical departure for the company from its former multiple subsidiary/multi-branded proposition to a “single face of Adare”, dropping its long-standing red and blue livery as part of the metamorphis.
The vibrant, new all encompassing brand has been developed through client, staff, market feedback and analysis gathered over a two year period. It has been specifically designed to build on the natural synergy evident across the company, drawing together each specialist subsidiary of Adare under one identity.
It also signals the introduction of a new, more dynamic company logo which embodies Adare’s ethos of building marketing and customer communications solutions around the client, offering a 360 degree service from conception of creative ideas design through to implementation and evaluation.
A new strap line ‘Inspired Communications’ will also be used to demonstrate the expertise and breadth of services offered by Adare across creative, data, packaging, in-store and direct marketing, print and document management and transactional communications.
The repositioning is a culmination of strategic structural changes implemented throughout 2006. This includes the introduction of a shared services team focused on moving away from the one product per site perception of the company to optimising efficiency and effectiveness of the business. This will ultimately offer the client a ‘total’ marketing and corporate communications proposition - encompassing the vast range of services provided by the company as a whole.
Adare chief executive, Robert Whiteside, comments: “We’ve come a long way since the MBO back in March 2006 in terms of direction, effective structural change, ambitious growth objectives and the development of a total Marketing and Customer Communications proposition to take to market.
“All our efforts have pioneered the launch of a new brand identity this month that will re-define Adare as an industry leader in data-driven, multi-media Marketing and Customer Communications – pulling together the strengths of each company under one Adare brand to offer innovative and inspired solutions across a host of sectors to a diverse range of clients.
“The changes will mean that at every touch point our clients have with their current or potential customers we are able to offer a solution through one point of contact via multi-media, from traditional print management of corporate or marketing literature and packaging of products, to electronic media such as SMS text and email communications.
“At Adare we believe that every time you communicate it is an opportunity to inspire. Working with our clients at every stage of the communications process means we can deliver tailored solutions that go beyond expectations every time.
“We continuously strive to develop our service delivery to surpass client needs and this move is further proof that we’ve made the transition from print management experts to an innovative multi-media Marketing and Customer Communications provider.”
2006 has seen Adare consolidate its position as a leading pan-European and global corporate and marketing communication provider with a new executive team in place and a significant shift in the company’s strategic direction.
