Adare accessorises
Print Media Management April 2008
Adare put its newly developed Marketing Communications Centre (MC˛) to the test in October, when it signed a contract with Tie Rack to manage the fashion and accessories retailer's marketing and point of sale materials. Adare described the portal as a modular toolkit that combines store profiling, campaign planning and management, online proofing, e-procurement, fulfilment, distribution and real-time tracking.
Tie Rack's regional managers use the MC˛ portal to update their store's profiles, as well as planning and ordering printed collateral for co-ordinated campaigns.
