Adare delivers over 80,000 charity Christmas cards for HBOS
Printing Week, 10 January 08
Adare has used elements from its new marketing communications portal, MC², to deliver over 80,000 charity Christmas cards to HBOS employees across the country.
The bank's charitable trust, HBOS Foundation, ran a Christmas card design competition for employees' children. Hector Maclennan, aged seven, beat over 1,000 entries with his robin design.
Adare's marketing tool MC2, allowed the West Yorkshire company to take the idea from concept to production in just four weeks. Xerox iGen3 digital presses allowed for personalised messages inside the cards.
Angela Tinker, Head of HBOS Foundation, said: "This year's cards have raised over £65,000 for colleagues' chosen charities."
