The extra mile...
Tom Hall, Printing World, 13 May 2008
Adare's Dani Peacock put her all into helping publicise a charitable campaign sponsored by one of her clients
Dani Peacock is project manager for Yell, publisher of the Yellow Pages, a lead sponsor for Marie Curie Cancer Care's Great Daffodil Appeal. She has really immersed herself in the culture of Yell's business and works hard to help it achieve its goals. One day she overheard two Yell employees talking about the Daffodil Appeal and asked if there was any way Adare could help publicise the campaign. Between us we designed and printed 300 posters free for Yell to help drive internal donations for the charity. The poster was designed in-house by our creative team and the job was printed on our iGen, as it was important for us to deliver the whole job from start to finish.
Peacock was determined to help her client achieve its goals, even though there was no financial gain for Adare. What I am most impressed with is her drive. She is passionate about good causes whether they are her own or her clients'.
Nick Wall, client services director, Adare
