Marketing company moves to Moscow
Yorkshire Post, 20 November 2007
Marketing and communications company Adare has opened an office in Moscow.
The Huddersfield-based company said the decision to launch the operation in Russia was part of a strategy to further expand its geographical foot-print and to continue to roll-out the delivery of its services across Europe.
The office in Red Square will service Russia and former Soviet states.
It will provide creative design, translation, event management, media placement, campaign management, print management and logistics services.
Steve Ueckermann, Adare’s executive director for outsourced solutions, said: “the company’s aim is to generate sustainable and profitable growth across Europe, supporting our clients’ diverse marketing and customer communications needs in local markets.”
“We are investing a great deal of time, effort and money – carefully setting up a sustainable business model across Europe.
“Nowhere is t his more important than in Russia where strict control and transparency of business practises is absolutely key to developing long term relationships with large multi-national organisations.
“Today, we’re expanding into key European markets, soon we’ll be increasing Adare’s foot-print in Asia Pacific and the UK.”
Adare’s clients include HBOS, Royal Bank of Scotland, HM Revenue & Customs, NFU Mutual, Associated British Foods, Danone, Tie Rack, Laura Ashley and IBM.
Adare employs 1,000 people in 17 locations across the UK and Europe and has an annual turnover of about £230m.
