Adare wins print management Award
A web-enabled marketing communications solution developed by Adare, using the company's bespoke MC2 technology, has won a Quality in Print Award (QIP) - after halving the time it takes retailer Tie Rack to deliver POS campaigns into its 260 stores worldwide.
Adare implemented its Marketing Communications e-portal solution, or MC2 as it is branded, on behalf of Tie Rack with the aim of streamlining the retailer's overall campaign management life-cycle from campaign planning to final in-store kit out.
Sara Carter, Marketing Director at Tie Rack, says: "Adare's MC2 technology has fundamentally changed the way we manage our marketing communications. "The system allows us to control our brand and enables managers worldwide to order, proof and sign-off online."
