Adare wins extension on RNIB contract
Tom Hall, PrintWeek, 26 September 2008
Adare has secured an extension of its contract with the Royal National Institute of Blind People (RNIB).
The Huddersfield-based company had previously worked with the charity providing telephone prospect lists and centralising its supporter databases. It has now secured a further two-year contract.
Adare said that its work with the charity has resulted in a 15% increase in positive responses to its telephone campaigns.
Sharon Wilding, national telemarketing manager at RNIB, said: The efficiency of the data management processes designed by Adare means that campaign performance has consistently exceeded expectations, with positive responses at initial contact rising to more than 20% in many campaigns.
