Adare on shortlist
Kirklees Business News - October 22 October 2008
Marketing and customer communications specialist Adare has been shortlisted in a national awards scheme.
Adare, based at Clayton West, has been nominated in the category for creative use of alternative media alongside digital print in the Digital Printer Awards.
The company has been recognised for its bespoke online direct marketing application delivered for estate agency group Hamptons international.
In just 14 weeks, Adare presented an innovative digital printing solution, integrating a complete property database for each branch across the Hamptons network with a library of digital artwork and editing tools.
The bespoke reactive portal enables online data selection, artwork, editing and proofing through to digital print, fulfilment and returns management.
Each branch can now conduct highly targeted direct marketing campaigns allowing personalisation at a branch level as well as adhering to centrally managed brand guidelines.
