Tie Rack awards Adare marketing deal
Nikki Preston, Mad.co.uk 22 October 2007
Tie Rack, the UK high street accessories retailer, has appointed Adare to develop a marketing communications strategy over a three year period.
The marketing communications agency will apply its Marketing Communications Centre or MC² portal to provide all 240 Tie Rack stores globally to better track marketing campaigns and reduce costs.
MC² combines store profiling, campaign planning and management, online proofing of creative work, digital asset management, print sourcing, fulfilment, distribution and real-time tracking for Tie Rack's marketing and point of sale activities. The system aims to better monitor campaigns and in turn help the company determine the most efficient way of investing its marketing budget.
Tie Rack marketing director Sara Carter said: "This is a key strategic development for Tie Rack and a solution that will enable us to work more efficiently, channelling our expertise into delivering our core marketing objectives, safe in the knowledge that we have the right partner in Adare to execute our campaigns."
In September, Adare has appointed Katherine Massey as head of marketing with the key responsibility of evolving and promoting the brand.
