Adare scoops global deal with Tie Rack
Printing World 1 November 2007
Adare has scored another coup in its guise as a marketing and communications specialist with a multi-million pound global contract for Tie Rack.
Under the three year contract Adare will provide marketing communications material to the chain's 240 stores, using its Marketing Communications Centre (MC²) portal with its P² e-procurement system.
Adare executive director of strategic solutions Alistair Cane said: "MC² manages the marketing process. The key is getting the right quantity, with the right personalisation, into the right store."
Adare will audit Tie Rack's stores to build an up-to-date database, which will be used to automatically determine optimum and accurate POS requirements for each branch.
