Marketing and customer communications specialist Adare has announced the launch of a new 45,000 sq ft warehouse facility to house a stand-alone fulfilment services department following the company's considerable expansion of this service offering.

new warehouse

The new warehouse, based in Cavalry Hill, Weedon, Northampton, will offer a dedicated service to Adare's retail and corporate clients including storage, collation and distribution of printed point of sale materials as well as a customer contact centre.

Cavalry Hill opened on 1st June enabling Adare's existing site in Southam to solely service the company's growing portfolio of financial services clients and generate additional space to meet client demand.

The new site will be managed by Rebecca Sullivan, newly appointed Head of Fulfilment Services. Rebecca brings a wealth of skill and expertise to the role, following two years as Departmental Manager at Adare's Southam site. Rebecca will be managing the strategic operations and leadership team at Cavalry Hill and the site will be manned by a split of new and existing staff, bringing 60 full and part time jobs to the area.

Mark McDonnell, Divisional Director at Adare comments: "The launch of Cavalry Hill is testament to a host of new client wins that have seen us outgrow our Southam site and have necessitated this investment in new premises in order to meet increased demand.

"The strategic move to divide retail and corporate and financial services operations between sites will enhance services for existing contracts and generate much needed capacity for potential new clients.

"This investment further strengthens Adare's expertise in providing leading edge warehousing, logistics and fulfilment services and is a key milestone in supporting the future growth of the business within this area."

The launch of Cavalry Hill follows a period of intense strategic development for Adare including the unveiling of a new multimedia Customer Communications Centre and the continued expansion of its operations across Europe. Adare is now active in 12 locations across Europe with further offices opening in the coming months.