UK buyers push for print 2.0
Philip Chadwick, Print Week, 20 February 2009
The UK is finally catching up with the rest of the world in web-to-print uptake, which should give the sector a boost, says Philip Chadwick.
Read the full article at: Print Week
Comment from Adare's Steve Williams within the article:
The key thing to remember with W2P is installing a system that meets your clients' requirement. Adare has been developing its own W2P offer over the past five years and Steve Williams, sales director at the group, says that Adare's solution is geared up to give clients greater transparency.
"The speed of internet connections has made the transfer of information far easier and smoother," says Williams. "People are now more technology savvy and by having a W2P system you can trigger a number of alternative communications. It can also link to multi-media campaigns - it is a very viable communication method."
