Adare shortlisted in Digital Printer Awards
Marketing and customer communications specialist Adare has been short listed for the Digital Printer Awards in the highly contested category of 'creative use of alternative media alongside digital print'.
The awards celebrate innovation and creativity in the digital print industry with the judges awarding campaigns that have demonstrated the highest excellence in digital print solutions and have driven business growth.
Adare received the nomination in response to the bespoke on-line direct marketing application (part of the MC2 suite of e-solutions) it delivered for estate agency group Hamptons International. In just 14 weeks Adare presented an innovative digital printing solution, integrating a complete property database for each branch across the Hamptons network with a library of digital artwork and editing tools.
The bespoke reactive portal enables online data selection, artwork editing and proofing, through to digital print, fulfilment and returns management. Each individual branch can now conduct highly targeted, tactical direct marketing campaigns which allow personalisation at a branch level as well as adhering to centrally managed brand guidelines.
Hamptons direct marketing campaigns can now be delivered to doormat within five working days, enabling each branch to create a marketing project in just 15 clicks of a mouse. With each campaign taking an average of two minutes to create and order - the portal delivers speed to market.
Robert Whiteside, chief executive officer at Adare says: "Receiving a nomination in the Digital Printer Awards further strengthens Adare's commitment to providing clients with inspired and customised technology that offers results driven solutions.
"Adare has developed a system for Hamptons that combines the best of local insight with high quality brand communications. In addition to having the resource to create tailored mailers from a library of more than 300 pieces of corporate artwork, Hampton's employees have secure access to highly accurate data, allowing them to target down to individual properties when required.
"Our integrated single source approach offers a highly efficient tool that has helped Hamptons stay one step ahead of competitors in a challenging market."
The Digital Printer Awards will be held at Café Royal, London on 11th November. Adare's nomination comes after a successful year having won many prestigious awards including the 'Best Use of B2B Internet Marketing' at the European Retail Solutions awards (ERSA), 'The Print Management Award' at the Quality in Print Awards (QIP) and gaining the top honour at the DBA Inclusive Design Challenge.
