Adare evolves brand to reflect proposition and growth
Building on the success of the rebrand back in January, as Adare's marketing and customer communications proposition gains increasing traction in the market place, Adare this week reveals the next step of its brand evolution.
This evolution of the brand is reflective of Adare's broadening marketing and customer communications proposition as a data-driven, creative-led multimedia communications business and the new corporate colour palette has been chosen to 'work' in the increasing number of international markets that the business now operates in.
The brand refresh is reflective of Adare's commitment, as a marketing and communications business itself, to continually evolve the brand to endorse the company values and support the future direction of the business.
As well as the brand name, updated colour palette and 'Inspired communications' strap line, Adare uses a distinctive brand mark comprising of an oval surrounded by two crescents. This represents Adare wrapping its marketing and customer communications solutions around its clients.
Adare is changing the way its clients communicate with their target audiences, enabling them to win new customers and grow relationships with existing customers, through the delivery of inspired, integrated and customer-centric communication strategies.
Adare's brand refresh comes at the end of an exciting year of growth and development which has seen the business deploy technology in increasingly innovative ways for its clients and expand its footprint throughout Europe, Africa and Asia Pacific.
