Adare confirms sale of Kall Kwik, Prontaprint and CJ Fallon
Adare announces the sale of its franchise business On Demand Communications, which encompasses the two SuperBrands Kall Kwik and Prontaprint, along with leading Irish educational publisher CJ Fallon. The value of the deal has not been disclosed.
The sale comes shortly after the Adare Chief Executive, Robert Whiteside launched the 'new face' of Adare and announced the company's strategic intentions for the future involving the creation of a 'single face' to market.
Whiteside explains: "Adare is going through the most exciting phase in its history, undergoing a significant repositioning of the business to focus on the market demands for data driven, multi-media Marketing and Customer Communications. In satisfying these demands we need to align our business and the services we provide to best support the solutions we offer."
Prontaprint and Kall Kwik are excellent businesses with new, top class management teams driving their growth. They are both clear market leaders in their space and have a great future ahead of them. The primary reasons for the sale are that first, rolling such powerful SuperBrands under the Adare umbrella would have diluted the status of Prontaprint and Kall Kwik in their market and that secondly the franchise model, whilst hugely successful for the brands, is not aligned with the new shape of Adare and it's strategy moving forward."
Alignment with the Adare single face to market is the similar reason given for the sale of Irish based educational publishers CJ Fallon, which is the leading household name in schools around Ireland and which dominates the market there for primary school book publishing.
Adare's Marketing and Customer Communications solutions encompass every 'touch point' clients have with their customers on a daily basis, including packaging, in-store marketing and PoS, direct marketing, print management, transactional communications and document management. The emphasis is on enabling clients to communicate more effectively with their customers utilising the different media available, while gaining the benefits of one point of contact from the creation through to the delivery.
