A passion for Retail

As economic trading conditions continue to tighten, so retailers are increasingly looking at innovative ways to drive customer footfall, maintain market share and deliver greater efficiency to reduce costs. And more and more organisations are looking at outsourcing to deliver these objectives.

At Adare we understand the retail market ... we have a passion for it... we live and breathe it. That is why our clients trust us to execute their marketing communications. We recognise:

  • The pressures marketeers are under to deliver in-store campaigns in order to:
    • drive cost out of the campaign process
    • reduce 'time to market' for campaigns
  • The complexities of delivering multi-component campaigns across widely different store types and geographies
  • The importance of giving in-store staff the ability to order on-line or execute local campaigns
  • How to build cross selling strategies using data captured during on-line transactions to deliver highly personalised customer communications.

More than that, we've created an infrastructure geared to supporting the needs of the dynamic marketeers that operate in this environment - from our technology portal that e-enables the campaign management process and gives in-store staff on-line access; to product experts passionate about driving innovation; to the establishment of a specialist fulfilment and kitting centre - we believe this investment sets us apart in our market.

The Marketing Communications Centre, or MC² as it is branded, is a unique portal developed by Adare, which provides complete on-line management of the communications process from creative to delivered-to-store scale out. MC² is a completely modular toolkit that combines store profiling, campaign planning and management, on-line proofing of creative work, digital asset management, print sourcing (through P², our 5 pronged e-procurement system), on-line ordering, fulfilment, distribution and real-time tracking for all marketing and POS collateral.

And it is changing the way our clients are operating.....but don't take our word for it, see what our clients are saying.

We are delighted that this ground breaking technology has been shortlisted in two categories in the 2008 European Retail Solutions Awards (ERSA) - which recognise retailers and suppliers for delivering excellence and innovations in retail IT solutions and technology:

  • Best International Solution
  • Best Use of B2B Internet Technology'