Telecoms/Technology
Nowhere is convergence a more prevalent phenomenon than in the IT and Telecoms sectors - both from a technology perspective but also in terms of 'distribution' channels (through partnerships, supply arrangements and more recently network sharing). The broader sector remains the focus of increasing regulatory vigilance brought on by a level of competition which shows no signs of slowing. Iin the mobile services market in the UK in particular, is certainly set to continue with recent news that the Telecoms regulator Ofcom, is planning to drive the roll-out of faster 3G mobile networks across the UK by opening up existing 2G bandwidth to new players.
This competition is reflected equally strongly the retail and distribution end of the supply chain with organisations increasingly seeking more creative ways to attract new customers and to retain and cross sell to their existing customers. The Marketing Communications Centre (MC²) portal we have developed is delivering real value to our clients in their drive to streamline the marketing and POS elements of new product launches. Nowhere is this more important than in pan-European initiatives where brand control, localisation / translation, on-line proofing, digital asset management and multi country procurement and cost interrogation are integral to the e-solution we are providing to clients.
Alongside continued new customer acquisition activity, our clients have recognised the power that their current customer communications (bill / statements) offer to deliver their retention and growth strategies. Combining intelligent use of data analytics (e.g. lifestyle profiling) and creative content to deliver personalised and targeted messaging with the new generation of business colour and e-output technologies, our clients are looking to us to work with them to change the way they communicate with their existing customers to protect and grow their overall 'lifetime value'.
